Demographics are changing, are you ready for it?

Who is it that figures up how and where to place advertising on TV anymore? Points of Direct sale are one thing, but I wonder why they place them where they do. Consider the old Victorian nucleus family. Used to be mom stayed home with the kids, so TV ad agencies placed ads for detergents, and female oriented products during the day. A mix of ads directed towards men were on Saturday’s and Sunday’s usually within sports events, like football, and motorsports. Times have changed and so has the viewing public. The Demographics, are now more men at home, more women out on the job, so why doesn’t these ad gurus figure out, that there is just so many ads still directed to women run during the day, that would be better ran as a mix during Saturday and Sunday sports. How about a beer ad, or car part ad during the week day? Likewise, place that diamond ad on during a sportscast? Instead all too many ads for suing drug companies that screw the pooch on some medicine, or getting a quik loan from some predatory lender? First of all and another reason Idaho excels is the Idaho Attorney General several years ago, pulled the plug on tort claims , likewise predominately scrubbed predatory lenders from Idaho. Yes there are some but much more heavily monitored. False claims are usually followed by a agent of the AG’s office paying a visit. I’m getting off course. Of course certain ads will not run during prime time, like those for Viagra, but its okay to run an ad, for womens vaginal cleansing products during afternoon, when kids are watching TV cartoons, you see ads for feminine products to baby sitting referral services. While the ads are questionable, the idiots placing those ads, must be outright stoners. I can see ads for such firms as Angies List both day and night time viewing hours, but I’m tired of seeing female stuff on during the days and few at evening viewing hours. Men stay home, tend kids, do what was once a wife’s chores. How about targeting the male viewers a bit. But that would mean an overhaul of mindsets on Madison Avenue and change there is rare. Used to be that TV ad agencies were on target, and TV programmers knew how to place ads, as well as shows. Here’s an example, and why these things are often cancelled long before they should be. Highway Thru Hell a TV show series on the Weather Channel about going towing in Canada. But I have yet to see an ad on there for tow truck equipment, the truck, the tow body, winches, and accessories. Plus you rarely see a fuel additive, or any kind of truck fix it products. When the History channel ran Ice Road Truckers(IRT), did you ever see an ad for a truck? No not a Chevy or Ford, but an ad for a new Peterbilt, Kenworth or a trailer? No. Did you see ads for truck custom shops, anything relating to trucks or trucking? No. I used to get the same story from KSL, radio. When they ran overnight the RoadGang(now the Dave Nemo Show) there was not if any ads for the local truck service centers, truck stops, etc. Yet they sat right on the center of trucking in the Mountain West region. They would say, we can’t make it pay, my response was and is to many of them, did they look to the program content and targeted audience, rather than just the area citifieds? No they didn’t. Of course our sister radio show did, and is why for 25 plus years Dixie Diesel Trucker Radio ran at a stallions pace, while others were drowning. DDTRN, did many things right and why DDTRN still is part of the HazzardAyre Family. But I ask myself, and I ask many ad gurus, why they keep missing the shot? Just like METV, which I watch daily, but especially on Sunday’s, on there on Sunday’s at 6:00PM(18:00 Hours) is the albeit over dramatized but BlackSheep Squadron the TV show based on the legendary combat squadron of WWII, aka VMF 214. Do you ever see, on there ads for military branches like Army, Navy, Marines? How about Veterans needs and concerns, this is where those ads for LifeAlert would fit, since many military members would benefit from these products. More over what about flying clubs, aircraft , pilot training and recertification? No. Even when the Dukes of Hazzard ran, did you see then as well as now, ads for car parts, wheels, engines, additives? No, but you see how to con a woman into getting in the sack by buying her a diamond, or some stinky perfume. Look I’m no frigging genius here, but hey if I can figure this out so should be the ability that these people in TV stations and ad agencies should be able to as well.

BTW; Dixie Diesel Trucker Radio Network and the show itself, celebrates it 35th anniversary next Friday. Likewise an entire new form for the program and a online stream will be available.

Radio has been bitching about, getting more OTA(over the air) Radio back into the car, I have an idea, lets get more OTA radio back into the truck cab.

One TV Network that rather obscure gets it right. Rural TV or RFDTV based now out of Nashville, Tennessee Does farm oriented and rural programming. Guess what, there’s ads on there for farm equipment, saddles, bridles, fertilizers and so on. If a tiny network like RFDTV can get it right, how come these bigger TV networks and stations can’t?

TTYLY

 

Quote of the Day:
Opinions are like armpits: Everybody has two of them and they stink most of the time.
--Anonymous

2 Chronicles 7:14“if my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then I will hear from heaven, and I will forgive their sin and will heal their land.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved.

 

There must be a severe lack of talent to do ads anymore

Maybe its because I give attention to media things more than the casual TV viewer or something, but I’m seeing all too many repeat or at least the same people pitching products and services on TV.

Take for instance, CenturyLink, has this one with some guy asks how long it would take to download a movie with a 1gig speed/bandwidth connection. About as fast as he eats a cookie, which is sped up quite a bit, but the same portrayed CenturyLink tech, is the same guy trying to find a good buy on a used car on a CarMax ad. Of course if you look elsewhere you see quite a few unemployed actors doing ads or voiceovers. For instance we have rather still hot looking Jennifer Garner doing ads for a credit card company. Of course there’s the dude overdubbing on the Arby’s ads, saying We have the Meats. Terrible writing for that ad btw. But its Darth Vader himself. Of course there’s the VW car ad, using good ole Waylon’s song as a music bed. First the song and the ad does not connect. Plus I’ll bet you lunch, that VW or its ad agency isn’t paying royalty fees to Shooter or Jessie . But here’s what kicks me in the groin, and see it a lot, how come, all too many hot filly's will show off their legs and other body parts on Facebook and Pinterest, but few will dress in rather conservative threads to photograph with a warbird(military aircraft) or a classy toew truck? As an example, the Knytes through its production subsidiary HazzardAyre Media, pays on average $100.00 per on camera hour. Yet finding suitable or at least uninhibited gals to enhance or visual productions. Or and I think this goes hand in hand, you pitch to a gal in church that she could do such a task at church you get a serious, look of not here, yet at the local stake center a daughter, of one of the most influential LDS families in Evanston can dance and prance in front of the public in a For Broadway play. Really?

Bottom line? Don’t say ya’ll don’t cause I know ya’ll do.

TV is in trouble money wise anyway. Most advertisers have cut way back in how much they spend on TV ads. The show they support must be a grand gig, for them to spend big money. Even this years Super Bowl had some serious lack of production quality.

However, I take my hat off to Google, they are running an ad for one of its advanced apps for smartphones , and its very simple, very clean and gets to the heart of the product without sex, or crap. Of course in the other lane, you have DirecTV running the ads, with the blonde on the horse that talks like Mr. Ed. Guess when consumer advocates cried like Coyotes about Rob Lowe, DirecTV did a change. Yet in either case they miss the boat.

Is there a solution? Yes, and I’ll chat about that in a later entry here to HazzardAyre.

Now closing, and while not on topic there’s much changing in the workings of both the Knytes as well as my own company.

You may have noticed that there is a new title cover page on our blog. That predominately focus’ on my company HazzardAyre Aviation. With some slight resistance the Knytes granted me the ability to use that, to get me back into the air as well as on it. As you know or maybe not, AyreWolf for all intents and purposes, has been sold to my cousin Gordon, out of Alaska. But I’m not allowing the ability to get wind under my wings, either. So with the $7.2, million, paid out every two years at $600K we are recreating my half of the company as HazzardAyre Aviation which will become a major supporter and sponsor of both the Knytes as well as the AyreWolvez. Now as far as Highway Hooker Toewing, while the terms are quite innocent in the usage here. Highway is okay, Hooker isn’t as widely accepted by a rather conservative LDS dominated client base and population. After doing some research and all, the company will go by the handle of SteeleEagle Toewing, west of Burley to the Oregon line. While RodeWolf Toewing will be us east of Burley into Utah as well as here in Evanston.

More L8R this evening.

TTYLY

 

Quote of the Day:
When something can be read without effort, great effort has gone into its writing.
--Enrique Jardiel Poncela

2 Chronicles 7:14“if my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then I will hear from heaven, and I will forgive their sin and will heal their land.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved.

The light is on, anybody at home?

A Good Morning from high above Evanston in the Wentworth towers, well it’s morning to me. Lots of things came into view this weekend with and concerning the Knytes. First the vote was unanimous in retaining the handle of the club. Knytes-of-Anarchy stays, The Rode Knytes Association will be added as a subsidiary as our towing and disabled vehicle resque half of the club. Guess ya’ll know whose in charge of that huh? Next and I would be derelict in my duties not to report this so I will. The club as far as the radio werx has chosen to award the contract for our telecom CenturyLink, with AllWest being chosen as a back up. So our gal from Lost Wages Nevada best get the paper work to us ASAP. This was on the news this morning so I must tell you that, I think while not saying it outright, other media platforms such as KSL TV and others do read the blog, as well as NBC News. The poll taken as to the topic do women still wear nylons to the office anymore. A dramatic increase the survey said was yes. Out of 100 women surveyed 75% said yes, while 25% said they don’t. The basic reason was a fashion protest, of a synthetic product was worn to please us male corpuscles only, the other complaint was the lack of durability and a scratchy feeling against the leg. One survey respondent said the rubbing on her personal parts got her over sexually stimulated, and thought that might be bad at the office. Really, Nylons give me a stiffy so maybe that’s accurate. But then I saw on Facebook and it still bugs me some, that while my postings are frequently removed from Facebook faster than sliding into your long John’s on a cold winter morning, that others can post nearly if not exactly the same thing, but it said doesn’t violate Facebook’s standards or TOS’s. So then hit on a few of a few of those suggested pages about the subject, and 80% of the posters were of male corpuscles ogling over some hot mama, on there. There’s in my opinion a large divide, on admiring a woman’s body or legs, and looking like a hungry Coyote at the proverbial RoadRunner. Then saw on Evanston Auto Classifieds, page that there’s going to be this year at their annual rod show, a pin up girl contest. They didn’t say girl or lady, but there’s the continuation of the contest being more women not men. Really? Hope they have better luck at it than we do. Finding hot hiney to photograph with customs to trucks to toew trucks to warbirds is a constant talent search. But bet money they got the idea from us.

Something we are working on here that is paramount, and very costly is side of the road billboard signage advertising giving a slight boost to both the radio werx as well as the club overall. Something that might look like this. THE OTHER OBJECT TO THE SIGNAGE IS TO MAKE SURE THAT ALL THE RIFF RAFF does not even think of invading Evanston, we exterminate riff raff, everywhere we go, and if you think we are attempting to be the fuzz, think again, but while law enforcement can only do so much, The Knytes can do what cops can’t.

It was great bein on air again this past two days or so. But I’m feeling kinda caged. Not to fear, this next week or so, going to fetch LexiBelle, and ya’ll know what rests on LexiBelle’s shoulders, my Harley. As I close, think of it this way, Ever see a Harley parked at a head shrinks office?

TTYLY

Quote of the Day:
When something can be read without effort, great effort has gone into its writing.
--Enrique Jardiel Poncela

2 Chronicles 7:14“if my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then I will hear from heaven, and I will forgive their sin and will heal their land.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved.

This Nation needs Ethics cleansing

I did not say Ethnic Cleansing, as there are assholes of every color, and cultural background, yet when some people research me or the club they see just a small window, and very little of the view. The Knytes have been around since 1968 and have evolved into a one of a very kind. Yet I get called a d—k, from some idiot on some smut Facebook page. As far as I’m concerned its like my mom told me when I was young, its one thing to let people think you’re an idiot, than to open your mouth and remove all doubt. While the good book says not to hate, and forgive others, and never ever lie, which I do all that, yet I do have my roots, and my Dad always told me you’ve got to stand for something. Or ya’ll will fall for anything. I have relaxed that a bit, over the last 8 years, but I’m getting more of a stronger backbone. I stand for several things, mostly that of defending and proclaiming life from that of a servant of Jesus Christ. Sure I do have my nyloned clad bevy of beauties that help to enhance the visual images of the club’s promotional operations. But even I as well as the Knytes, know you can photograph hot looking gals in classy and upscale threads, rather than trashy scummy and all. I just don’t like showing off something that no guy, that rides a bike, or flys a military aircraft, would ever have the chance of scoring with. It’s like so many hot rod parts and TV shows shows off rides that many of us who home brew rides, from street machines as well as tricked out trucks can’t completely build due to lack of tools or full sized fully equipped shops. Who has a full 6 post lift, in their hobby shop? Or a environmentally certified paint booth? I don’[t, so as Clint Eastwood said in one of his Dirty Harry movies, “ a man has got to know his limitations” .

So went to church today, the Bishop wasn’t there off on vacation. Somewhere living life. So I sat through Testimony meeting, which was all well and good, and I felt more inspired to get up and howl, but held my tung. So Sacrament meeting ended, went to Sunday School, but left Priesthood meeting. I will not go where I am not wanted, or honored. The feeling goes much further than simple pride. After went to KFC, got a Spud Bowl, and came home, ate and now just calming down, after two weeks of absolute bstuff. Plan B still in the game, tow service first, then help club with radio station thing.

I have more to say just can’t put the words together now, see ya’ll l8r tonight.

TTYLY

Quote of the Day:
I went to a fight the other night and a hockey game broke out.
--Rodney Dangerfield

Romans 12:12“Be joyful in hope, patient in affliction, faithful in prayer.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved.

 

Just what was on that piece of Sausage this morning?

This morning as a perused over the bin containing something that looked like sausage I noticed this piece of a whit speck on one little piece. Which made me ask the obvious question of just what was that little piece of meat anyway? There are people, that think and have said so, that I gripe about Evanston, even worse than I did in Twin Falls two years ago now, when I flat departed from there. Something that I have been kicking myself in the ass for ever since. Not that Twin Falls is much better but at least Twin Falls has albeit slowly but has advanced into the 20th century , while Evanston is barely climbing out of the 19th century. So the questions I’ve been asked is why stay here? Why keep trying to fit a square peg in a round hole? The reason is , Evanston became a sort of refuge, when my spirit and emotions not too mention my heart was broken , by Janice, aka Monkee. Too many nights alone, too much of a climb to the top of a mountain, that kept looking like more of a climb, consumed what could have been a great connection. I truly, even with the hurt, still miss her. I never met anyone like her, that would have went through what she did. Moving just about every 8 months so I could find that just right place to create what had been lost in Hazzard many years prior. Sleeping in a shop, in Springville, the deep snow in Grace, the millions of female model cover girl, pin up auditions that she sat through, not being at least I thought at the time, phased hardly a bit of jealousy as she just accepted that’s what we did in the club, for our films, motion pictures, ads etc. Until that night I finally got to Montpelier, she was not there. Her stuff packed and a note that said she had taken Mike here to Evanston. So instead of doing what my brain told me, my heart moved me to here to Evanston. So in an attempt I worked my butt off to build the empire here. That was 1997. That’s when Nate and I connected. Over the years I look back and say what a dumb ass, but hey you do what you do right? I see so much potential here in Evanston, that its not funny. Sitting just out of metro Utah’s back door, if just given the right stimulus might grow faster than those marijuana plants in my neighbors apartment. I see a place where the eyes of the performing arts are ignored unless done by a select family, or the ability to grow a meca of not only industry, but of film, music, and yes other performing arts.

If my small radio/TV station can ignite a fire here I’ll be satisfied. But you have to garnish performers. Having at least one decent low cost place to eat, a chamber of commerce, that doesn’t charge $350.00 to join, and an attitude that welcomes albeit moderate growth, but welcomes growth, and agility. A internet system that meets today’s streaming up and down needs, and a newspaper that doesn’t charge $500.00 for a half assed half page. Nate said the other day at lunch, that he has yet to hear anything praising Evanston Wyoming. My response was simply isn’t that what the Knytes are here to do, is to improve this area? I don’t just bitch I intend to fix. But it’d just be nice to get some local support. Fine big companies like Pilot/Flying J does, and a few truck dealers in Utah does, let alone flying groups, and yes a big donation through sponsorships from Harley Davidson, and John Deere, but can we just get a one or two people out there local, to cough up $100.00 for a months advertising. Face it where is there and when can you find ads running for just a flat $100.00 with unlimited airings, for that month? You can’t. What you barely get from other places from the local Dodge dealer, to City Drug Store can’t be bothered is we can’t afford $100.00 , but they’ll buy ads from our broadcasting competitors for several thousand dollars a month.

As I get ready for a night of sleep, as church comes early at 09:00 for one service and 12:30 PM for my LDS Ward, I say this, my bitching is not just bitching. There’s a lot of good people here, there’s people with open minds. Sure I’m sorry some idiot ripped ya’ll a new rear end and you bought it, but KEVA is not us, and add to that we ain’t him. Going past that one simple thing my Bishop mentioned that the Ward did not know me. Well the door is open, get to know me, don’t just wrap your arms around me on Sunday in church and shun me the rest of the week. One member of our ward, as a hobby messes with HAM radio. How about him becoming a assistant engineer here for HazzardAyre. Granted no big if any pay check right now, but what is on the mere doorstep is $200k a month in station revenues if we can just get back on the air full time. The list goes on and on. Like Charlies xyl, who said we’d never have a online radio station. Guess we proved her wrong.

As I taxi in, and park this byrd, just what was on that piece of sausage this morning?

TTYLY

Quote of the Day:
The degree of one's emotion varies inversely with one's knowledge of the facts - the less you know the hotter you get.
--Bertrand Russell

1 John 5:14-15“This is the confidence we have in approaching God: that if we ask anything according to his will, he hears us. And if we know that he hears us—whatever we ask—we know that we have what we asked of him.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved.

I am Their Flag

No wonder Evanston wants the Knytes here.

Been off the rocks a bit here, over the last few days, caught a stomach flu bug that was having me hurl at anything, so just settled into the Eagles Nest aka Wolfs Den, and watched TV, caught up on paper work.

So with my tummy ache just about healed I decided to go to JB’s here in Evanston.

$13.00 for one trip through the breakfast buffay? Naw that ain’t right. The syrup was already starting to glaze over, the eggs cold, bacon well can’t say what that looked like and add to that a bitchy wait person. Naw, going to avoid that joint. No wonder folks here need us to open up the Reaper, or at least the Hazzard County Grill. I mean, shit, the ability to go get good homemade real food, cooked from scratch, in Evanston is what’s needed here yet few doing that. Oh don’t get me wrong Jodies Diner is still good, but the owners hang with a former intern that I’d just assoon stay away from, hey she quit we didn’t fire her.

Looks as though one of our key people at AllWest is moving to Vermont. Going to miss her, she’s one of a damn few at AllWest that knows how to get at things, and get em going. Of course there’s another situation that comes out.

I had to miss signing the lease to the office space that will soon become the HQ at least in Wyoming of HazzardAyre Radio. The main thing is, who else besides me is going to work it? I can’t do it all, but I can’t as of yet turn much if any of it over to anyone. The response on getting some help for the Reaper has been good, but bring up the idea say at church of getting some of the youth or other unemployed to intern to gain employment once we get rolling is like telling the Bishop, you had a bottle of Jack Daniels before going to church. Say become a broadcaster or radio personality at church? The words are different, but it’s the same attitude, That’s just nasty, just plain nasty. Yet Someone has to deliver the news, someone has to produce church films, conference meetings etc. Do they even understand that going to work at say KSL, if your LDS at all, requires at least a Bishops recommend? Better yet, a Temple recommend. Guess they don’t, KSL is owned by the church and is one of if not the Big dawg of broadcasting in the region, only seconded by us here at HazzardAyre. So for this gig to run like a champion stallion, we need to hire people, trouble is there are too few many here, that even know how to be on radio.

Finalizing here. The community is desperately needing the Knytes, yet are doing everything to keep us from going past the germination phaze.

TTYLY

Quote of the Day:
There should be no yelling in the home unless there is a fire.
--David Oman McKay

1 John 5:14-15“This is the confidence we have in approaching God: that if we ask anything according to his will, he hears us. And if we know that he hears us—whatever we ask—we know that we have what we asked of him.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved.