A long time forgotten with a few other dreams that fell by the way, The Rode Knytes as we were once known then in 2005 created an umbrella media werx called Southern Steele Media. Today if you look that up online there are many references but not to the original spelling, context or content.
Southern Steele Media was created from the idea of a TV show we had thought of producing, with some Hazzard roots. The idea was to elevate awareness of Hazzard County Choppers. After all American Choppers elevated Orange County Choppers, so we started bringing the ingredients together. Unfortunately the plans along with a impromptu audition for a pitch girl, was at a truck stop in Springville Utah. Some folks from the Discovery Channel also who did American Chopper, overheard what we were doing. By the time we got to the starting gate, a similar show started with a show with the name we gave it. So some respelling and we began constructing ours as Southern Steele, rather than Southern Steel. But the damage was pretty much done. Let’s face it individual creativity, and Hazzard enginuity is not shared or as abundant. Even if you come up with it, copyright it and register it before someone else does, or some data mining, idea snatching person will have it before you take your morning dump. Here’s an example. Few years before one of my migrations to the Beehive state, I had this idea of a custom shop for old vintage iron farm equipment, from Deere’s to Cat’s. Rather than just focus on just the tractors thought everything from plows to combines. Open that up next to the Original Dixie Diesel Shop, as The Farm Shop. So we did in Hazzard Idaho and Evanston Wyoming.
Now Utah has a lot of knowledge and appreciation for many things, and this may sound like I’m going in reverse but bare with me. Utah has not much of any appreciation at least on the west side of the Wasatch Mountains of anything to do with farming or production agriculture. Absolutely none. Long before RFDTV/Rural TV, and all we created under the Southern Steele Media umbrella, a thing we called Farm Kountry Radio/TV. Kind of AG/DAY with some Hazzard County spice. That ended about the time the floor of everything in CokeVille Wyoming fell out. But yet today you can’t find shyt online of any of that happening.
This goes back to some crap yesterday. And some plans we kicked around at the table at tonight's Christmas party. Sure there are people buying faux cuts and stuff from and of the TV show Son’s of Anarchy. Remember it was us that Kurt Sutter tried to duplicate and got the inspiration for SOA from to begin with. Outside of Son’s Kurt’s only claim to fame was a worn out police TV show, called the Shield, and married the old skank from Married with Children. But here’s a TV show of a biker club. Most of what’s there is more dramatic than what is. The fact the real club is called the KNYTES-OF-ANARCHY rather than the Son’s, is one thing, but I don’t think it completely the fault of the public. The public can’t know, what they don’t know. The only public awareness of the Knytes over the past 5 years since we changed the club’s name from the Hazzard Knytes to Knytes of Anarchy, the only awareness has been this blog-newspaper, a syndicated recorded mailed out radio show to everywhere and heard by people not even in Idaho. The few that do, hear about us, here on radio is when we get ballsy enough to fire up the 100 watt transmitter and let er rip with our radio shows. Usually weekends and usually nights. The scrutiny is worse because two TV station owners are listening and will blow the nasty whistle . As long as we are coming out of Buhl, fine. But we start making tunes in Twin, its FCC revenuer time.
But I’m off subject well sort of. We put on the shelf Southern Steele, when I left Utah for Wyoming chasing a split tail. Thinking we’d come back to it. Trouble is, even though I hold a Hotmail email addy for Southern Steele, fact is, most have forgotten it, or the name swallered up, by someone else. I’ll be damned if I’m going to let HazzardAyre/WyldAyre Radio and all get forgotten and swallered up.
Moving to Utah gives me not only the technical resources , but the human resources. Both on air as well as on the websites cover. Rather than having to pick pics from all over the cyber highway, with a TV gear retailer there in salt Lake City, modeling agencies with the eye candy so no more CraigsList floozies that never show up. We can bring to the web. We now have two maybe three people working on the back end. I’m confident that by April, HazzardAyre is going to be online as we have been trying to do from Pocatello to Gooding to Buhl, to here in Twin Falls. There’s a difference in mindsets here as well. Utah we had no problem auditioning talent of the she wolf kind. Even in rent controlled Bountiful. But too, we also were registered all over the place. However even from word of mouth we had good talent even a few that WOULD sleep with this old wolf. Not that is a primary goal , but if she moans I’ll make her howl. Any myle no problem. Here in Idaho, try to stage an audition in the Wolf’s Lair, might as post it on a pay phone in the middle of no where, no body shows, the few show but don’t do anything. Even the gals we lined up in Gooding. If it hadn’t been for Erin, none of the others would have showed up, see it don’t matter if you do, have a office. Even there few showed and the ones that did were not even able. Just like one named Caitlyn, that sent me an inquiry the other day on the club’s email addy. I replied, but she ain’t. I’d crap bricks if once just once, I posted an ad on CL, and one called, showed up walked in sat down in the studio here and could really speak and do radio. Even, just to watch one night, and show up the next and start speaking and being on air. Heck even Erin couldn’t do that until about a week or so before Strickland had to pull our plug. Utah, I’ll bet your next full service on your panhead, that we’ll have a bevy of beauties within one or two calls. Why is that important?
One , the last thing a true biker wants to see is a website that’s bland and generic. They more over we want to see hot legs, hot bikes, smooth trucks and snazzy dragin wagons. Mostly enhanced with lovely fleshy, human eye candy. Not nude, but form fitting leathers, and so on. I myself, beit on a news blip from an aviation site or one from a bike parts site. No babe , its in my trash box. In today’s email world you have one 1000th of a minute second to capture your intended buyer consumer. Bland don’t do it. Likewise the site better have some skin on it too or its going to be ignored faster than Boss Hogg going after raw liver. Now then number –2:
Since its inception, and perhaps it’s a perceived view, but Cable-One Advertising has refused to allow the club, or HCC to air on their channel of FX during Son’s. Well after 6 seasons, the final season of Son’s comes this fall on FX, an ad or two or three, on Comcast Advertising during Son’s is appropriate and will be honored. But it goes too, had Cable-One in its need to protect the religious majority here, that by the way has been running ads for Karnation Clothiers(lady’s underwear) said no, simply because we wanted a Daisy Duke, or a gal in tight leather with a bike to be our pitch girl. Here’s where their ignorance cost them. No Knytes ad, no Snake River Harley Ad, no Roughneck Customs(Jerome Idaho a bike shop) ad.
This final year I want us there. But this goes deeper. If we want to catch our Hazzard County fans, and potential listeners and maybe prospects, CMT is going to be running the Dukes again twice a day every weekday. Imagine the club, the shops, and for us ads for HazzardAyre running on the Dukes, every day.
The bottom line is, done smart, I need all that wish to be, can do and wants to be involved with the club and or HazzardAyre to get in gear. We have a chance to create a raging inferno, if we get busy.
Let’s not let HazzardAyre/WyldAyre go the way of Southern Steele/Farm Kountry. Forgotten and swallered up.
L8r Ya’ll It’s Christmas ,
Quote of the Day:
I not only use all the brains I have but all that I can borrow.
--Thomas Woodrow Wilson
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