Radio in Utah especially metro-Utah is packed tighter than a turtles pecker. Licenses if there are any are few, and are ate faster than a turkey drumstick at Thanksgiving. So what’s to do? First reach out to other broadcasters. Do they know somebody who is selling, do they have voice tracking openings. When faced with a long term situation you think is there a better way?
So you start thinking, and that can hurt if your dealing with other tasks. But then you sleep on it. From the pile of mind dust, inspiration comes. Instead of just one station, file on three locations, make three strong signals instead of just one. So it is, thoughts are making 4 signals. Malta Idaho, Buhl Idaho, American Falls Idaho and Wendover Utah. With the flagship being Internet Radio in Woods Cross.
The trick is making money doing radio.
Ad budgets are tight, and before marching off with boots on the ground selling air time, you had better have a workable and presentable product. And one that’s dependable to be there 24 hours with out fall out or dropped every other hour as we are now with Livestream. Beyond that knowing that there needs to be other things to think on. Like an umbrella, or safety net. Enter in both AyreWolf Aviation as well as Cooter’s A1 Toewing, but there’s a slight querk there. What if your on the air doing radio and you get a toew call? What if you get sick, what if you somehow can’t be in studio? Whose going to push buttons? Who can be a on air host? If your looking for a female voice how do you find one that isn’t so timid or spooked of going to a private house, and we all know how that’s worked in the past for HazzardAyre. Well you swallow your cud, and get an office studio.
Every once in awhile the club gets blessed.
Yesterday, signed a 5 year lease on a facility with all the accommodations, utilities, and next to a group that builds and maintains websites and is tech geeks.
But to round this out now it becomes how to grow this seed. Sure its planted, the seed will germinate, but that germination needs the right fertilizer, and Utah has plenty of urban manure to fertilize the seed, just need to find the right manure spreaders.
More on this next time.
TTYLY
Quote of the Day:
Adversity attracts the man of character. He seeks out the bitter joy of responsibility.
--Charles de Gaulle
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