One of our Club's founders once said, and I believe it to be true, that even though you lead a horse to water, even if you get it to drink, if it doesn't want to drink all it will do is drown. This is the case of all so many projects on the HUD of the Knytes, that what was can't be today. Let's examine getting talent for a photo shoot for an ad or print feature. In years gone by that could be done with a posting at the Arctic Circle of Buhl, the Tastee Freeze of Wendell, or even the Oso in Gooding. 20 maybe 30 possibles would show up, the project was in the can, as they say. Today, fears of being violated in some way, dictate going through an agency. Problem is, there are not any or just one agency, in the Twin Falls area. So your stopped before you even get started. Same thing goes for on air hosts and co-hosts. What you want, is not what you get, if you get one at all. So you either voicetrack out of say Salt Lake City, or Boise. Without ever really seeing the who your working with. 5 Years ago, shortlay after President Trump got elected, his head FCC Commish, decided to relax the reg, that a radio station that was on air in one place did not have to have its studios, in that place. The FCC Commish, realized that on air talent and other human resources just were not available in small markets as they were in larger ones. So our studios can be in say Metro Utah, but we can still air here in rural Idaho. Now there are those that look at Twin Falls Idaho today, and say, my have we progressed. In reality, no we haven't. The economy is still a farm based economy. There is not much in the form of none farm jobs here, no technology, centers, and the performing arts, yea right? It just does not exist here. However I also remember when I gave into the preasure by Exec Skip, when we sold the big house and all near Hazzard. Up to a point I beat my head against the wall, in and for the club. Yet it wasn't until I put down an anchor in Boise, that we started to gain momentum. Even the towing service, which for me is the core of everything we do, wasn't making more than 5 calls a month in Hagerman, yet, in Boise we were knocking down 25 to 30 calls a day, for once we had accounts receivable rather than always payable, and that was in 1985. Same thing in Wyoming and Metro Utah. But I don't quit, just might require so re-engineering. Radio media gig in Utah, where both video in front of the camera talent is available along with award winning agents agencies, and relax the reins on HCC and of course KnyteWolfe Toewing. More how that goes down, but just because something looks promising don't mean it is.
L8R Ya'll
