Thursday, September 28, 2017

New Idaho start up's don't fail just because of the economy most fail because of a poorly educated work force

I read with great interest an article that appeared in the Times News of Twin Falls Idaho early in the week, and wanted to shed some light of and on the fact that HazzardAyre Radio, and 5 other affiliated companies not only survived but continue to thrive in Idaho and extend into 10 other states. Even the Knytes(knights) ourselves not only thrived but survive as the if not thee premier rural gearheads organization with 300,000 plus members around the globe. If there is a fan of the old hit TV show , The Dukes-of-Hazzard anywhere on earth , bet your next tank of 100 octane fuel that , that person IS: a member of the Hazzard County Knytes as well as involved in the many subsidiary organizations attached to thereof. 
Back in 2012 when the concept of re-establishing the radio station gig was conceived many in Cassia County considered it a farce and did little to give it any kind of push. No matter how much we begged and pleaded neither the Times News or any mainstream press would give us ink, let alone sell us an ad to get people's attention. 
But tiny HazzardAyre which is Hazzard County Radio combined with military aviation enthusiasts radio hence Air only spelled a bit quirky, got started with a gift of gear from the then Radio Shack of the Magic Valley Mall and a nice local manager Amber Humpfries. By October 2013 we wanted to not only be a powerhouse over the air but on line. A TV guru from California, turned us onto a outfit called Livestream.com , we currently have 9 channels there. Then got in with an outfit called Spreaker.com which is our primary carrier on line. Thing is, we never gave up and continue to grow. In fact we are making a move to Buhl, soon to create a super radio/tv media center there, that will excell over many of our kind and then some.
Now then; When it comes to failure. In Idaho, at least this part of Idaho, you have to constantly reinvent yourself, there is no room for complacency. If you just hover on your company and not market out of the area you will surely die. The other half, unless the business is directly connected to production agriculture, you will stumble but again look beyond our borders. The main hurdle ? Finding suitable, trainable and energetic people that want to expand their horizons. Example; Go on Facebook. There you will see ads for on air employees, from us on AyreWolfFM, to HazzardAyre to Talking Toew(a show for tow truck owner operators) . The few and damn few responses We have gotten from most especially women, has been lackluster. Most are willing to learn , but have never been on air or in a radio studio at least behind the console. Most of the reluctance comes from our studio currently residing in our organization's Rode House(Club-House) in Wendell. Even so I have yet to see more than 4 people even drive over for a meet and greet, let alone get hired.
In response to Heather's article in the Times News on 1 in 5 Idaho start ups fails, A poorly educated work force for careers outside of farming or health care, Two a timid work force, that has a problem with working at a in home business environment, and three, a local news paper and Television station that would rather overlook a company rather than give a start up some ink, in fear that by doing so that company might outdo them . 
A Wendell Idaho, is about to get a 40/40 fibre connection and the rebirth of everything HazzardAyre.
Next time.